Nestled in the heart of Borough Market, we have been connecting brands and their audiences digitally since 2003.
Who is Amy?
Amy is inspired by the amygdala: the part of the brain that processes our emotions, drives our behaviours, and influences our decision making. User experience is a pivotal part of our process and the foundation of our agency. We're interested in humanising consumer culture and creating digital touchpoints that resonate with users at a chemical level.
Our featured projects
Merging compassion with usability
Sensitive subjects benefit from sensitive design. Divorce is already an unpleasant experience, so why make it any harder?
How accessibility dictated our decisions
Designing a bespoke product for an older audience came with a lot of inherent considerations. Learn how accessibility influenced our design for the better.
Our clients
We work with businesses across a range of sectors and industries, from health and education to luxury experiences and finance, varying from start-ups and SMEs to non-profits and global corporates.
Our experience in creating and designing digital products and services for such a variety of clients has not only been incredibly interesting and rewarding, it has kept us agile and innovative.
We are Amy
Amy is a collective of London based researches, designers, writers, and developers with an innate passion for how technology can enhance people's lives.
Meeting at the intersection of beauty, function, and innovation, we collaborate on digital products and services that add true value.
Our services
Perceptive
AUDIENCE RESEARCH
INTERVIEWS
DIARY STUDIES
FOCUS GROUPS
SURVEYS
CONTENT AUDIT
COMPETITOR RESEARCH
Collaborative
STRATEGIC DIRECTION
CUSTOMER JOURNEY MAPPING
PERSONAS
SERVICE BLUEPRINTS
EMPATHY MAPPING
TRAINING AND SUPPORT
TOOLKITS
WORKSHOPS
Creative
UI DESIGN
DESIGN SYSTEMS
UX DESIGN
WORKSHOPS
WIREFRAMING
PROTOTYPING
INFORMATION ARCHITECTURE
INTERACTION DESIGN
CONTENT DESIGN
SEO
ANIMATION AND VIDEO
Technical
UX AUDIT (PRODUCT)
USABILITY TESTING
RECRUITMENT
QUESTIONNAIRES
TREE TESTING
CARD SORTING
User experience review
A UX review investigates your customers’ experience when they visit and engage with you via your website. The aim is to identify any potential usability issues or sticking points in their experience, and make valuable, actionable recommendations on how to address them.