Competitor research
No matter how unique or innovative your business, it doesn’t exist in a vacuum.
Understanding what other brand’s in your space are doing, how they present themselves and how they connect with audiences—both successfully and unsuccessfully—can provide invaluable insight into the market, your own positioning, and your audience.
We conduct this research through a number of methods, tailoring our approach to you and your needs.
Digital touch points analysis
Websites and social media channels are a natural place to begin competitor research.
We conduct a variation of our UX review service on competitor sites to analyse their traffic, content quality, general UX practice, responsiveness, and overall design. From this we aggregate our findings to uncover trends that are and aren’t working across the sector and for your audiences.
Primary research
First-hand accounts and opinions are a great way of understanding your audience’s feelings towards the market and their existing options. We use a number of the same methods as we do during audience research to build a broader picture of this.
Marketing comparison
More than a deep dive into the technical aspects of your competitors’ digital touchpoints, a marketing analysis looks at foundational aspects of their strategy such as storytelling, tone of voice and values. We also explore the types of marketing deployed, such as paid ads, video or static content, newsletters and press releases.
