OUR PURPOSE

Amy explores and celebrates human-
centred thinking in its different forms.

Human-centred ideas are exponentially more likely to
resonate with consumers as they add real value to products
and services. By observing how people think and how they
behave, brands can create solutions that fit into, and
enhance, everyday lives.

Approaching typical challenges from different perspectives
requires a different way of thinking, though, which many
brands don’t have the scope to explore or invest in
themselves.

Our specific skillset in uncovering such insights allows our
clients to focus on implementing the findings, strengthening
their customers’ experiences.

Discover some of the
brands who inspire us

Inspiration

WHAT WE DO

We explore how consumer behaviour is
connected to our key emotional drivers:
belonging, certainty, variety, significance,
growth and responsibility.

Providing inspiration and information in equal measure, we
consider products, services and experiences that solve
problems by putting people first, as well as how these fit
into wider themes and trends. This is achieved through a
combination of strategic research, and analysis of both
qualitative and quantitative data that we collect ourselves.

Discover how we
approach our research

Methodology

OUR SERVICES

Research: literature reviews, communication audits,
competitor profiling, ethnographic research, marketing
research, focus groups, surveys & questionnaires,
brand sentiment monitoring

Design: sketching, design workshops, mood boards,
visual exploration, card sorting, paper prototyping,
personas development

Testing: focus groups, user testing, A/B testing,
analytics review

Discover themes and
trends we feel are
affecting the landscape of
modern consumerism

Insight

WHY AMY?

Our name is inspired by the part of the brain that processes
our emotions (the amygdala) and our work aims to
humanise consumer culture. Across different industries and
sectors, we champion ideas that are as intuitive as they are
innovative.

Discover how we can help
you understand your
audience

Services

OUR PARTNERS

At Amy we work alongside our partner
agency Why, who offer branding, strategy,
and product and service development to
our clients.

Discover more about our
partner agency

Why