Insights
Website optimisation is both an art and a science, requiring a deep understanding of user behaviour and customer journey. We recognise the significance of leveraging website analytics to gain valuable insights that can inform data-driven decisions. In our comprehensive set of insights, we delve into various techniques and strategies to optimise your website, with the ultimate goal of improving conversion rates and enhancing your overall online presence.
The landscape of modern consumerism is constantly shifting. We look for insights into how the zeitgeist influences these trends, and inspiration in the products and services that are responding to them.
How to convert visitors into customers
Optimise your website performance and drive more conversions
Why we people-watch
Watching the world go by can provide simple solutions to complex problems
Why consumers would rather subscribe than commit
Battling for attention in a changing market landscape
Why consumers want simplicity
The paradox of choice is real and research shows that brands can benefit from simplifying
Why community is valuable for brands
Bring products and services to life by bringing people together
How gamification is changing consumer behaviour
Gaming principles are revolutionising the way people spend and save
Why brands should be ungendered
Reaching consumers at a level transcending the binary