Behind the thinking

Financial services | Media

As founder and creative director of both Amy and Why, our sister design consultancy, James has built and grown businesses for 20 years, through evolving landscapes and turbulent markets. With an innate understanding of how people behave and what they respond to, he has worked with global brands across a variety of sectors to create engaging communications that resonate with audiences.

Notable clients: BBC, Channel 4, Barclays, Nesta, James Eadie, The Guardian, YO! Sushi

Automotive | Telecomunication

As a strategy and experience director, Tony has worked with leading brands for the last 20 years in senior roles at some of the UK’s most respected design consultancies. He has worked with organisations to explore their purpose, how their audiences behave and how they can take advantage of technology through innovation programmes designed to uncover insights and ideas.

Notable clients: Samsung, Deloitte, Barclays, Aviva, Shell, Mazda

Conversion rate uplift | Strategy | UX/UI

A Conversation Rates Optimisation expert with 14 years of experience defining strategies and crafting campaigns that focused on measurable impact and driving revenue by delivering the best user experience at every step of the user journey. Skilled in using Ai to streamline processes and make data-driven decisions.

Notable clients: Google, Disney, Adidas, M&S, L’Oreal, Philips, KPMG

Fashion | Social trends

As a researcher and copywriter, Shivani has worked with both digital-first and retail brands to enhance their customers’ experiences. Fluent in discerning and understanding the cultural currents that inform behaviour, her work is underpinned by her background in social and cultural anthropology where she was trained in a number of research methods including ethnographic fieldwork.

Notable clients: Telenor Group, Telia Company, NTT Data, Nesta, Equiniti, Anchor Hanover, Prosody London

Education

As a strategist, Paul has worked for large global information companies in the City of London as well as start-ups in Spain, The Netherlands and California. Before joining Amy he was Marketing Director at a large educational business based in Madrid.

Healthcare

As a designer and design researcher, Clare has worked closely with both medical professionals and healthcare innovators to develop powerful and innovative responses to societal challenges in healthcare design. She has applied a range of research techniques, tools and design thinking methodologies to the field of healthcare innovation.

Notable clients: Imperial College, Science Museum, Battersea Power Station, Buckingham Palace

Research

As a collaborative innovation lead, Rosa has worked on the design of innovative new services for both the private and public sectors. She worked as a strategy and management consultant for multinational banks before completely an MA in Service Design from the Royal College of Art, which guides her approach to innovation.

Strategy

As a writer, planner and idea generator, Meredith has 25 years of experience in working with organisations to create and develop ideas and words that are integrated with their brand and business strategies. She is an expert in brand communications with a particular interest in how brand is expressed along all points of the customer journey.

Notable clients: Virgin Atlantic, BT