INSPIRATION

Veja

For making well-designed shoes differently

Innovation | Retail

Since 2005, Veja has been making shoes with a positive impact at every stage of production. The socially responsible idea behind Veja combines good design with sustainability in order to create sneakers with greater economic justice.

Although it costs Veja five to seven times more than its competitors to make its shoes using organic materials purchased according to fair-trade principles, they are sold at competitive prices. This is because Veja has eliminated advertising and marketing costs, instead choosing to invest that money in the production chain. The brand also supports vulnerable individuals by partnering with rehabilitation through work schemes, such as Ateliers San Frontieres.

All of this means that by purchasing Veja shoes, customers are supporting ethical practices and aligning themselves with a brand that helps them to both give something back and become an agent of change. And with their striking designs, all 19 styles are made to be recognised.

In addition to their sustainable production practices, Veja also invests in social initiatives to support vulnerable communities. For example, their partnership with Ateliers San Frontieres, a rehabilitation through work program, provides employment opportunities for individuals facing social and economic challenges. This not only helps to create positive change in these communities but also empowers customers to make a difference through their purchasing choices.