Consumer needs


Seedlip credits its non-alcoholic spirits with solving the dilemma of ‘what to drink when you’re not drinking’. The brand established a small but growing niche in the drinks market when it launched in 2015 with its first spirit alternative. It now offers three products, each distilled with different combinations of herbs and botanicals to create intense flavour profiles without any alcohol.

By creating products that look and feel like a standard spirit, Seedlip is offering an inclusive alternative to both alcoholic and soft drinks. This is more important than ever as interest in non-alcoholic drinks grows. A 2017 survey by Drinkaware found that nearly one fifth of UK drinkers say they are cutting down on their alcohol consumption. The report also concludes that the most common motivations for drinking are social reasons.

Seedlip founder Ben Branson has said: ‘Socialising should be about inclusivity not segregation, and a focus on flavour and produce rather than alcohol content.’ With the recent launch of its third product, Citrus 42, and a forthcoming cocktail book of alcohol-free recipes, the brand’s focus on improving the non-alcoholic drinking experience for consumers is gathering momentum.

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Inclusion and health in the drinks industry