Why Optimisation?

Enhance your website's user experience with a thorough UX audit. Identify and address usability issues that may be causing visitors to leave, while receiving valuable recommendations for improvement. Through optimisation of your site's design and visual appeal, you'll boost user engagement and satisfaction, and ultimately increase conversions.

Google uses the Core Web Vitals as a ranking signal. In simple terms, If your website gets low scores it will get less organic traffic. In addition to the SEO benefits, site speed optimisation also helps improve conversion rates and reduce bounce rates. We analyise your site to identify areas for improvement.

Boost your website's visibility and search engine ranking by resolving technical issues and warnings. A Technical SEO audit optimises overall performance, resulting in faster page load times, enhanced user experience, and reduced bounce rates. Uncover hidden opportunities for optimisation, including meta tag optimisation, URL structure improvement, and mobile responsiveness enhancement, leading to increased organic traffic and improved SEO rankings.

It is crucial for websites to be accessible to all users, including those with disabilities of all kinds. Making your website accessible gives a better user experience for everyone creating more loyal and satisfied users and also helps you rank better with search engines.

Implementing content best practices on your website is crucial for engaging and converting visitors. We will provide a keyword analysis, flag issues with images, headlines or formatting that may need to be optimised for readability and search engine visibility.

Through a combination of reviewing activities, we conduct a detailed competitor analysis, that provides you with a better idea of the competition’s stand-point and sets out recommendations that will help to define clear next steps for your service or experience.

Users are recruited to provide more detailed insight that can work alongside desk research and quantitative data. We create a set of 5 detailed personas that can be used in all aspects of product or service idea generation, user testing and user experience.

Using the additional personas we build multiple journey maps and populate these with clear actionable tasks and recommendations to guide and improve your user experience. Insights gained from this process create valuable next steps and potential design briefs.

Following the creation of the personas and customer journeys we map onto these your proposition and future business direction to help guide the user experience. This process creates recommendations and future project briefs that will help to improve the overall user experience of the site or service.

Analytics deliver valuable data-driven insights about your customer's behavior, and conversion patterns. Heat maps provide visualisation that will help you understand how customers interact with your websites, including where they click, scroll, or spend the most time. This data will help you optimise your website's layout, design, and user experience. We analyse this data and define key areas for improvement.

With over 25 years of brand strategy, creation and development we are very well-placed to review, understand and direct key areas of your brand that require adjustment. Using customer and visitor interviews, coupled with our expert review, we compile a simple report that outlines pitfalls and failings and offers suggestion on where to revise your experience accordingly.