OUR APPROACH

Behind the thinking
#weareamy

We explore how consumer behaviour is
connected to our key emotional drivers. All
of our research and strategic thinking
comes back to these unchanging human
needs and how they drive day-to-day
consumer decisions.

This core principle shapes everything we do, from our
independent projects, to the intelligence and insight
services we offer to organisations.

Discover how we can help
you understand your
audience

Certainty

The need for comfort, certainty and
security in both our relationships and
our physical environment.

Belonging

The need for connection from
being with others or a sense of
connecting with oneself.

Variety

The need for variety, change and
diversity that will challenge and
provide development opportunities,
both emotionally and physically.

Significance

The need to feel important and
for our life to have meaning and
significance.

Growth

The desire to develop emotionally and
intellectually as well as physically by
overcoming challenges and achieving
our goals.

Responsibility

This is the need to give back,
feel supportive and to make a
difference.