Insight Themes and trends affecting the landscape of modern consumerism

Discover our featured Insights
Responsibility
Variety
Insight | March — 2020

Why consumers would rather subscribe than commit

Battling for attention in a changing market landscape
Belonging
Significance
Insight | May — 2019

Why brands should be ungendered

Reaching consumers at a level transcending the binary
Certainty
Responsibility
Significance
Insight | March — 2019

Why consumers want simplicity

The paradox of choice is real and research shows that brands can benefit from simplifying
Growth
Significance
Insight | March — 2019

How gamification is changing consumer behaviour

Gaming principles are revolutionising the way people spend and save
Belonging
Variety
Insight | March — 2019

Why community is valuable for brands

Bring products and services to life by bringing people together